work

Be2Can

Berlinale, Venezia and Cannes are three the most prestigious film festivals in the world. The mission of Be2Can is to bring these films on various types of platforms – cinema distribution, DVD edition, TV channel, annual festival event, video on demand and many many more. 

 

In the beginning, the Be2Can started as a showcase event of selected films once a year. Over time the brand was growing with new activities on various platforms and new products. The growth was a natural process without any planning or visual communication rules and that lead to unorganised visual communication. Therefore there was a need to unify the brand and also the communication identity. Because Be2Can has such a wide range of products and also sub-brands – the identity had to be flexible and applicable on all platforms and easy to expand for new brands. 
 
Logotype, red stripe and wide typography brand's main visual elements and are helping to create a recognisable and easy to apply system, that is not in conflict with the movie footage or emotion.
 
 
Campaign Photos: Michaela Koklesová
Event Photos: Film Europe

 

<< back to all works